For MyShopi I created new Star freighters email campaigns from A - Z: Design, UX, development, integration and segmentation. The result? A massive 18% conversion increase... I have spoken.
There were promotional emails, informative emails and sponsored emails. On average, 3 emails were sent each week. But for all of these the same impact was created: Higher click-through rates, and more conversion. Why? Because rather than just sending mass campaigns to an entire database, we carefully segmented the audience. So not only are they making more profit off these campaigns. Money is being saved by not sending unnecesary emails.
